Roadies Game Sho-SXSW

ALAN’S ROLE: ART DIRECTION, PRODUCTION DESIGN, ILLUSTRATION Night and day Studios - puzzle, contest, Game ad mobile web + desktop Showtime commissioned this app for the South By Southwest festival in 2016, as part of their launch marketing for Cameron Crowe’s TV series chronicling the rock world, and Showtime’s exclusive sponsorship of the SXSW festival app. Users learned about the show and participated in a contest to win access to a VIP party by completing a multi-level Tetris-like puzzle, loading a band’s truck with gear cases and instruments [whitelabeled for Potion Interactive].  http://www.thedrum.com/news/2016/03/07/first-look-showtimes-roadies-sxsw-app-and-addictive-game https://www.gamewheel.com/game-ads-next-big-thing-after-video-ads/

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